ll44 Privacy
Policy
At ll44, protecting the personal data of every Bangladeshi player is a core commitment. This Privacy Policy explains precisely what information we collect, how we use it, who we share it with, and the rights you hold over your own data. We encourage you to read it in full.
- 1.Introduction
- 2.Data Controller
- 3.Information We Collect
- 4.How We Use Your Information
- 5.Legal Basis for Processing
- 6.Cookies and Tracking
- 7.Third-Party Sharing
- 8.International Data Transfers
- 9.Data Retention
- 10.Your Rights
- 11.Security Measures
- 12.Minors and Age Verification
- 13.Changes to This Policy
- 14.Contact Us
1 Introduction
This Privacy Policy applies to all users of the ll44 platform, accessible at ll44.onl, including the website, any associated mobile-optimised pages, and all related services offered to players based in Bangladesh and internationally. ll44 is committed to handling your personal data with the highest standards of care, transparency, and security.
By registering an account, making a deposit, placing a bet, or otherwise using any feature of the ll44 platform, you acknowledge that you have read, understood, and agreed to the collection and use of your personal information as described in this Privacy Policy. If you do not agree with any part of this Policy, you must discontinue use of the ll44 platform immediately.
Plain English Summary: We collect your personal information to run your account, process payments via bKash and Nagad, verify your identity, and keep the platform secure. We do not sell your data to third parties. You have the right to access, correct, or request deletion of your data at any time by contacting [email protected].
2 Data Controller
For the purposes of this Privacy Policy, ll44 acts as the data controller — the entity responsible for determining the purposes and means of processing your personal data. ll44 operates as an international online gaming platform under an international gaming licence, offering services to players in Bangladesh and other permitted jurisdictions.
All requests related to your personal data — including access requests, correction requests, deletion requests, and formal data complaints — should be directed to the ll44 Data Protection team at [email protected]. We will acknowledge all data-related requests within five (5) business days and aim to resolve them within thirty (30) calendar days.
3 Information We Collect
ll44 collects personal data from you in a number of ways throughout your use of the platform. The categories of information we collect are described in full below.
3.1 Information You Provide Directly
- Registration data: Full legal name, date of birth, residential address (including city — Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, or elsewhere in Bangladesh), email address, and mobile phone number.
- Identity verification documents: National Identification Card (NID), passport, driving licence, or other government-issued documents submitted as part of the Know Your Customer (KYC) process.
- Payment information: Mobile wallet account numbers (bKash, Nagad, Rocket, Upay), bank account details (Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank, Sonali Bank), and transaction reference numbers. ll44 does not store full payment credentials — transaction processing is handled by our licensed payment partners.
- Communication data: Messages, queries, and attachments sent to the ll44 support team via email at [email protected] or through any on-platform support channels.
- Responsible gaming declarations: Self-exclusion requests, deposit limit settings, session alerts, and other responsible gaming preferences you activate in your account settings.
3.2 Information Collected Automatically
- Device and technical data: IP address, browser type and version, operating system, device model, screen resolution, and unique device identifiers.
- Usage data: Pages visited, features accessed, games played, bets placed, session duration, click paths, search queries entered on the platform, and error logs.
- Location data: General geographic location inferred from IP address (country and city level). ll44 does not request or store precise GPS-level location data from your device.
- Cookie and tracking data: Information collected via cookies, web beacons, and similar tracking technologies as described in Section 6 of this Policy.
3.3 Information From Third Parties
- Payment processor confirmations: Transaction status, reference IDs, and fraud-screening outcomes from bKash, Nagad, Rocket, Upay, and our banking partners.
- Identity verification providers: Confirmation of document authenticity and identity match scores from third-party KYC service providers.
- Fraud and risk data: Device fingerprint scores and risk indicators from fraud prevention services used to protect platform integrity.
- Game providers: Session and outcome data from licensed game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi, necessary for dispute resolution and account reconciliation.
4 How We Use Your Information
ll44 uses the personal data we collect for the following purposes. We process your data only where we have a valid legal basis for doing so, as set out in Section 5.
- Account management: Creating and maintaining your ll44 account, authenticating your identity at login, processing password resets, and managing account preferences and settings.
- Service delivery: Enabling you to place bets on cricket (BPL, IPL, T20 World Cup), play casino games, access slots from Pragmatic Play and NetEnt, and participate in crash games including Limbo and Aviator.
- Payment processing: Facilitating deposits and withdrawals via your chosen payment method, reconciling transaction records, and resolving payment disputes with our banking and mobile wallet partners.
- Identity and age verification: Confirming that you are at least 21 years of age, verifying the authenticity of submitted documents, and complying with our obligations under applicable KYC and anti-money laundering standards.
- Fraud prevention and platform security: Detecting, investigating, and preventing fraudulent activity, multi-accounting, money laundering, bonus abuse, automated bot usage, and other prohibited conduct described in our Terms and Conditions.
- Responsible gaming: Monitoring player activity to identify signs of problem gambling, enforcing self-exclusion and deposit limit settings, and reaching out proactively to players who may benefit from responsible gaming support.
- Customer support: Responding to your queries, complaints, and technical issues through the ll44 support team, and maintaining records of support interactions for quality assurance purposes.
- Marketing and promotions: Sending you information about ll44 bonuses, BPL promotions, Eid offers, Pohela Boishakh campaigns, and other promotional content via email or platform notifications — only where you have provided consent or where ll44 has a legitimate interest. You may opt out of marketing communications at any time.
- Legal and regulatory compliance: Maintaining records required by applicable international gaming regulations, responding to lawful requests from competent authorities, and enforcing our Terms and Conditions.
- Platform improvement: Analysing aggregated usage data to improve the platform experience, optimise game loading performance, and develop new features relevant to Bangladeshi players.
5 Legal Basis for Processing
ll44 processes your personal data on one or more of the following legal grounds, depending on the nature and purpose of each processing activity:
| Processing Purpose | Legal Basis |
|---|---|
| Account creation and management | Performance of a contract with you |
| Payment processing and transaction records | Performance of a contract; legal obligation |
| KYC and age verification (21+) | Legal obligation; legitimate interests |
| Fraud detection and platform security | Legitimate interests; legal obligation |
| Responsible gaming monitoring | Legitimate interests; legal obligation |
| Marketing and promotional communications | Consent; legitimate interests |
| Legal and regulatory compliance | Legal obligation |
| Platform analytics and improvement | Legitimate interests |
Where ll44 relies on legitimate interests as a legal basis, we have assessed that our interests are not overridden by your fundamental rights and freedoms, taking into account the reasonable expectations of an online gaming platform user.
Where processing is based on consent — particularly for marketing communications — you may withdraw that consent at any time by contacting [email protected] or using the opt-out link in any marketing email. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
6 Cookies and Tracking Technologies
ll44 uses cookies and similar tracking technologies to ensure the platform functions correctly, to remember your preferences, and to gather analytical data that helps us improve the experience for Bangladeshi players.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential | Session management, authentication, security tokens, maintaining login state | Session / up to 24 hours |
| Functional | Remembering language preferences, game display settings, and responsible gaming alerts | Up to 12 months |
| Analytics | Aggregated usage data — pages visited, time on platform, feature interaction — used to improve ll44 | Up to 24 months |
| Marketing | Tracking promotional campaign effectiveness and delivering relevant offers (only with consent) | Up to 30 days |
Essential cookies are strictly necessary for the platform to function and cannot be disabled without disrupting your use of ll44. All other cookie categories may be declined by adjusting your browser settings. Note that disabling functional or analytics cookies may reduce the quality of your experience on the platform.
Third-Party Analytics: ll44 may use privacy-respecting analytics tools to process aggregated, anonymised data about platform usage. No individually identifiable data is shared with analytics providers beyond what is strictly necessary to generate aggregate reports.
7 Third-Party Sharing
ll44 does not sell, rent, or trade your personal data to any third party for commercial purposes. We share your data only in the limited circumstances described below, and only to the extent necessary to fulfil the relevant purpose.
- Payment providers: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, and Islami Bank receive transaction data necessary to process your deposits and withdrawals. These providers operate under their own privacy policies and are bound by applicable financial regulation.
- KYC and identity verification services: Third-party identity verification providers receive copies of submitted documents and personal data solely for the purpose of confirming your identity and age as part of the ll44 KYC process.
- Game studios and content providers: Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, and other licensed studios receive session identifiers and pseudonymised player data necessary to deliver game content and resolve disputes.
- Fraud prevention and security services: Specialist fraud detection services may process your IP address, device fingerprint, and behavioural data to identify prohibited conduct and protect the integrity of the ll44 platform.
- Legal and regulatory authorities: ll44 will disclose your data to law enforcement agencies, regulatory bodies, or competent courts where required to do so by a valid legal obligation, court order, or regulatory directive.
- Corporate transactions: In the event of a merger, acquisition, restructuring, or sale of all or part of ll44's business, player data may be transferred as part of that transaction. Affected players will be notified in advance where legally required.
All third parties with whom ll44 shares personal data are required to maintain appropriate technical and organisational security measures and to process data only for the specified purpose for which it was shared.
8 International Data Transfers
As an international online gaming platform, ll44 may process and store your personal data on servers and systems located outside of Bangladesh. When your data is transferred internationally, ll44 ensures that appropriate safeguards are in place to protect your information in accordance with the standards set out in this Privacy Policy.
Safeguards used for international transfers may include contractual data protection clauses with receiving parties, and assessments of the data protection laws applicable in the receiving country. If you wish to obtain further information about the safeguards applicable to a specific international transfer of your data, please contact [email protected].
Data Hosting: ll44 uses industry-standard cloud infrastructure to host player data. All data is stored with 256-bit AES encryption at rest and transmitted via TLS 1.2 or higher. Server access is restricted to authorised personnel only.
9 Data Retention
ll44 retains your personal data only for as long as is necessary to fulfil the purposes described in this Privacy Policy, or as required by applicable legal and regulatory obligations. The following indicative retention periods apply:
| Data Category | Retention Period |
|---|---|
| Account registration and profile data | Duration of account + 5 years after closure |
| KYC and identity documents | Duration of account + 5 years after closure |
| Transaction and payment records | 7 years from transaction date |
| Betting and gaming history | 5 years from each activity date |
| Support and communication records | 3 years from date of last contact |
| Marketing consent records | 3 years from consent or last interaction |
| Fraud investigation records | Up to 10 years where legal proceedings are involved |
| Anonymised analytics data | Indefinitely (as it cannot identify individuals) |
When your data is no longer required, ll44 will securely delete or anonymise it. In some cases, data may be retained for longer periods where required by a legal hold, regulatory audit, or active dispute or litigation.
10 Your Rights
As a data subject, you hold meaningful rights over your personal information held by ll44. These rights are set out below. To exercise any of these rights, please submit a written request to [email protected] with sufficient information to identify your account.
- Right of access: You may request a copy of the personal data ll44 holds about you, along with information about how it is processed and shared.
- Right to rectification: You may request that ll44 correct any inaccurate or incomplete personal data held in your account profile.
- Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to ll44's legal retention obligations. Note that certain data — particularly transaction and KYC records — cannot be deleted while legal retention periods are running.
- Right to restrict processing: You may request that ll44 limit the processing of your data in certain circumstances, for example while a rectification request is being assessed.
- Right to data portability: You may request that ll44 provide your personal data in a structured, commonly used, machine-readable format where technically feasible.
- Right to object: You may object to processing based on legitimate interests, including direct marketing. Where you object to marketing, ll44 will cease sending promotional communications immediately.
- Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
Response Timelines: ll44 will acknowledge all rights requests within five (5) business days. We aim to fulfil the request or provide a reasoned response within thirty (30) calendar days. Complex requests may require up to sixty (60) days; you will be informed if an extension is needed.
11 Security Measures
ll44 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security architecture includes:
- Encryption in transit: All communications between your browser or device and the ll44 platform are encrypted using TLS 1.2 or higher. The platform enforces HTTPS across all pages.
- Encryption at rest: Sensitive personal data and financial records stored in ll44 databases are encrypted using 256-bit AES encryption.
- Access controls: Access to player data is restricted to authorised ll44 personnel on a strict need-to-know basis. All internal access is logged and monitored.
- Two-factor authentication: ll44 supports and encourages two-factor authentication (2FA) for player accounts to add an additional layer of login security.
- Penetration testing: ll44 conducts regular security assessments and penetration tests to identify and remediate vulnerabilities before they can be exploited.
- Incident response: ll44 maintains a documented data breach response procedure. In the event of a breach that is likely to result in a risk to your rights, ll44 will notify affected players promptly and take immediate remedial action.
While ll44 takes all reasonable precautions, no internet-based platform can guarantee absolute security. You are also responsible for maintaining the security of your account credentials and device. If you suspect any unauthorised access to your ll44 account, contact [email protected] immediately.
12 Minors and Age Verification
The ll44 platform is strictly for adults aged 21 years and above. ll44 does not knowingly collect personal data from any person under the age of 21. Age verification is a mandatory step in the registration and KYC process, and ll44 reserves the right to request documentary proof of age at any stage.
If ll44 discovers or is notified that personal data has been collected from a person under the age of 21, that account will be immediately suspended, all associated data will be reviewed, and any funds held will be returned via the original payment method following verification. The account will then be permanently closed and the data securely deleted to the extent not required by law.
Parents and guardians who believe a minor may have registered on ll44 are urged to contact the support team immediately at [email protected]. ll44 takes this matter seriously and will act swiftly on any report.
13 Changes to This Privacy Policy
ll44 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or the services we offer. When we make material changes — particularly those that affect how we collect, use, or share your personal data — we will notify registered players via email at least seven (7) days before the changes take effect.
The updated Privacy Policy will always be available at ll44.onl/privacy-policy. The effective date at the top of the document will reflect the date of the most recent revision. Your continued use of the ll44 platform after the effective date of any revised Policy constitutes your acceptance of the updated terms. If you do not accept the revised Policy, you must cease using the platform and may request account closure by contacting [email protected].
14 Contact Us
For any questions, concerns, or requests related to this Privacy Policy or the handling of your personal data by ll44, please reach out to our Data Protection team. We are available seven days a week, including during BPL, IPL, and T20 World Cup match days.
- Email: [email protected] (plain text — not a clickable link)
- Support hours: 24/7, Bangladesh Standard Time (BST, UTC+6)
- Data requests response: Acknowledgement within 5 business days; full response within 30 calendar days.
- Marketing opt-out: Reply "UNSUBSCRIBE" to any ll44 marketing email, or email [email protected] with the subject line "Marketing Opt-Out".
Effective Date: This Privacy Policy is effective as of January 2026 and supersedes all previous versions. The English language version of this document is the definitive and controlling version. ll44 — Bangladesh's trusted online betting platform.
Data Protection Built Into Every Layer
Privacy is not an afterthought at ll44. From the moment you register to every deposit and withdrawal via bKash or Nagad, your personal data is protected by multiple independent security layers working together.
Every connection to ll44.onl is encrypted via TLS 1.2 or higher. Your login credentials, payment details, and personal information are never transmitted in plain text across any network.
ll44 supports 2FA on all player accounts, adding a critical second verification step at login. Even if your password is compromised, your account remains protected from unauthorised access.
Automated fraud screening runs on every login, deposit, and withdrawal request. Suspicious activity is flagged in real time, protecting both ll44 and the wider community of Bangladeshi players.
Our Know Your Customer verification confirms the identity and age of every player. Only verified adults aged 21 and above can deposit, withdraw, or access the full range of ll44 games and betting markets.
Player data is stored in encrypted cloud infrastructure with strict access controls. Only authorised ll44 personnel with a verified business need can access account-level data, and all access is logged.
ll44 maintains a documented incident response plan. In the unlikely event of a data breach affecting your personal information, you will be notified promptly and provided with clear guidance on protective steps.
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